Category Archives: Blog

CCO Healthcare Partners’ Peter Cunningham to Speak at Ninth Annual Healthcare & Life Sciences Private Equity and Finance Conference

By Peter Cunningham | Published: February 21, 2012

Expanding Healthcare Business Lines is Topic of Discussion

Peter Cunningham, chief executive officer of CCO Healthcare Partners will be a … Read More >>

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Smart Strategies: Building the Right Brand

By Scott Christiansen | Published: February 15, 2012

If your company was a shoe, what kind would it be?

This is an actual question from a typical branding … Read More >>

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Rural Health Clinic Issues Whitepaper on Why Small Billing Balance Matters

By Rural Health Clinic Billing | Published: February 7, 2012

Hospitals spend thousands of dollars building brand confidence in their markets, recruiting providers, and measuring satisfaction. This whitepaper discusses how … Read More >>

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6 Points on Building an ASC Joint Venture With an Academic Medical Center

By Becker's ASC Review | Published: February 7, 2012

Regent Surgical Health recently entered into a joint-venture agreement with Robert Wood Johnson University Hospital — a departure from the … Read More >>

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10 Challenges Surgery Centers Can No Longer Ignore

By Becker's ASC Review | Published: January 19, 2012

ASCs can no longer ignore the need to market directly to patients, says Scott Christiansen, partner with CCO Healthcare Partners.… Read More >>

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Smart Strategy: The Marketing Mix

By Peter Cunningham | Published: January 18, 2012

Your brand image is important, but attractive logos, brochures, and websites rarely make the phone ring on their own.

To … Read More >>

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CCO Healthcare Partners Expands to Nashville, Names Managing Director

By Peter Cunningham | Published: January 9, 2012

Chicago, Illinois (January 9, 2012) – CCO Healthcare Partners, a specialized marketing consulting firm that works exclusively with healthcare organizations … Read More >>

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Smart Strategy: Aligning with Customer Priorities

By Scott Christiansen | Published: December 19, 2011

“Strategy is choosing to run a different race because it’s the one you’ve set yourself up to win.”
- Michael … Read More >>

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If You Can’t Measure Marketing ROI… You’ve Got a Problem

By Peter Cunningham | Published: December 2, 2011

“50% of your marketing dollars spent are on target, 50% miss the mark. The only problem is you don’t know … Read More >>

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