Perspectives


Your growth. Our mission.

Redefining market engagement

Blog By Pete Cunningham, CEO   November 9th, 2016

By Pete Cunningham, CEO

Market Engagement 2.0

At its core, B2B marketing aims to reach decision makers and influence their purchasing behavior.

But, the game has changed. Prospects are now more informed than ever. The sales and marketing funnel is no longer a linear process; with the click of a mouse, prospects can jump between individual steps of the sales cycle.

Decision makers engage brands long before any purchase is made,

Read More  » 

Marketing automation: The new frontier in B2B healthcare marketing

Blog By Pete Cunningham, CEO   October 4th, 2016

By Pete Cunningham, CEO

CCO Opportunity Infographic

Strap yourself in—it’s going to be a wild ride.

Healthcare is one of the fastest growing industries in the United States. It’s also showing no signs of slowing down during the next decade, as baby boomers reach full retirement age and more Americans receive healthcare coverage under the Affordable Care Act.

As we all know, change means opportunity. And as our industry continues to grow,

Read More  » 

Aligning marketing and sales with a content library

Blog By Pete Cunningham, CEO   July 29th, 2016

By Pete Cunningham, CEO

It’s the moment marketers dread.

A member of the sales team calls the marketing director, looking for collateral on a specific topic. There’s a big deal in the works, and the sales team is in the final stages of negotiation. But the lead wants to see proof of performance before moving forward.

“Um, we don’t have anything like that,” the director responds. The line goes silent.

Read More  »