SOLUTIONS

CCO Healthcare Partners focuses solely on the healthcare industry. This gives us a unique perspective into the needs of not only our clients, but also our clients’ clients. We work with healthcare executives day-in, day-out to define their business goals, position their company correctly to drive demand and execute the tactics to reach their goals. At CCO, we believe in accountability. Everything we do is focused on bringing our clients measurable business results. As an old marketing adage goes, “You can’t manage what you don’t measure.” That’s why we think it is essential that all tactics are wrapped with analytics.

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DECISION SUPPORT

Information drives intelligent decision making. We offer the following multi-disciplinary advisory services to help your organization make better-informed, data-driven decisions to accelerate organic growth: competitive intelligence, market intelligence, predictive modeling, peer-based benchmarking and analytics. Our offerings are tailored to meet your organization’s exact needs.

While market intelligence is more readily available than ever before, actionable information remains scare. We help healthcare organizations answer questions about existing and prospective clients and competitors and act on accurate information.

THOUGHT LEADERSHIP

Creating thought-provoking, relevant content and delivering it to the appropriate decision makers is a key differentiator for growing firms. That said, even the nation’s largest companies struggle to sustain long-term efforts. Why? Frequently, we’ve found because they lack a comprehensive process for gathering information, developing and refining concepts, writing and editing, and delivering it to the right audience.

We help B2B healthcare companies overcome writer’s block, so they can build brand awareness and credibility in the marketplace. As a result, our clients experience more inbound leads, an increase in sales conversion rates and a reduction in sales cycle time. Our editorial team painlessly extracts your knowledge before developing powerful and credible content. Next, using your insights, we produce compelling content that shares your brand’s story. Lastly, we have content relationships with over 200 healthcare and business media and influencer organizations. Leveraging our network, we can ensure that you reach and influence key industry decision makers via earned, owned and paid mediums.

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DEMAND GENERATION

Brand

Using your complex ideas, CCO develops succinct, straightforward brand messaging. We leverage your competitive advantage and help your brand stand out in today’s fast-changing healthcare marketplace.

Lead Generation and Nurturing

We offer a variety of traditional and nontraditional tactics to proactively fill the pipeline with high-quality, high-potential leads, including: executive telemarketing, LinkedIn-based lead generation, database development, email campaigns, direct mailings, marketing automation software (MAS) and customer relationship management (CRM).

Public Relations and Social Media

Our public relations services generate consistent third-party endorsements to build brand awareness and credibility. From social media strategy and execution to crisis communication, we have you covered.

Digital

There’s more to digital marketing than just having a pretty website. Digital is now the leading medium for prospect communication. We offer multiple services, including: web development, mobile marketing, search engine optimization (SEO), search engine marketing (SEM) and web and social media analytics.

Channel Development

We help identify and develop relationships of strategic value. CCO offers channel strategy development and target identification and engagement.

Analytics

Analytics enable better-informed business decisions through the use of data. Whether it’s determining how many leads you need at the top of the funnel or determining the true cost of a deal, the use of analytics facilitates data-driven decisions to accelerate organic growth.