CCO Blog

• Smart Strategy: Avoiding the Marketing Dilemma “You’ve spent good money to build your brand, complete with catchy ads and an optimized website. So, where are the sales leads?”

• Smart Strategy: Building the Right Brand “If your company was a shoe, what kind would it be?
  This is an actual question from a typical branding exercise…”

• Smart Strategy: The Marketing Mix “Your brand image is important, but attractive logos, brochures, and websites rarely make the phone ring on their own.To grow sales, you have to have…”

• Smart Strategy: Aligning with Customer Priorities. “Healthcare reform, the patient-directed focus and a financial crisis – the shifts reverberating through the healthcare industry are big enough to register on the Richter Scale…”

• If You Can’t Measure Marketing ROI… You’ve got a problem.“50% of your marketing dollars spent are on target, 50% miss the mark. The only problem is you don’t know which 50%. This old adage has been used repeatedly over the years by marketers when pressed…”